A while back I heard about a documentary film focusing on one font, Helvetica. Now I love fonts, but I couldn't figure out what could be interesting enough about one particular font to justify making a documentary about it. I was intrigued though.
So I looked it up online and found out that it actually does sound quite fascinating. According to the website,
Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which celebrated its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.Now THAT sounds interesting! Think about a city that you visited recently ... if you picture it in your mind, you'll see signs/type/fonts/words everywhere. I never really thought about it that way.
Check out this clip and let me know if I'm the only one excited about this ...
How true! The way you first see a message DOES often define the way you react to that message.
Being the entrepreneurial gal that I am (NOT!) I posted a comment on The Baltimore Sun newspaper's blog asking if the film could be shown at The Baltimore Book Festival. Good idea, huh? I think the Book Fest folks were intrigued by the idea, but it didn't quite work out. However, The CityLit Project WAS able to schedule a FREE showing in October.*
The film is scheduled for Sunday, October 19 at 6pm at the Historic Charles Theater in Baltimore. (If you have never been to the Charles, it's worth seeing the film just to check out the theater! The Charles is 108 years old and decorated beautifully.)
Here's the official trailer for Helvetica ...
After the film there will be a discussion with Jed Dietz (Director of the Maryland Film Festival and President of the Producer’s Club of Maryland), Ed Gold (Director, Ampersand Institute for Words and Images and Director, MFA in Integrated Design, University of Baltimore), Gregg Wilhelm (Executive Director, CityLit Project and Publisher, CityLit Press), and moderated by Aaron Henkin (“The Signal,” WYPR).
* For more info about the wonderful programs put on by CityLit, check out their website. They have a whole series of Free Fall Baltimore events, as well as writing workshops and much more.
Would any of my local readers be interested in attending with me? And for those not local, is this something you'd want to see? Am I totally strange to be excited about this film? I'd love to hear your thoughts - am I nuts or are you with me here?!